Beyond the Label Episode 1 - Noughty Alcohol Free Wine

𝐈𝐬 𝐚𝐥𝐜𝐨𝐡𝐨𝐥-𝐟𝐫𝐞𝐞 𝐰𝐢𝐧𝐞 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐰𝐢𝐧𝐞 - 𝐨𝐫 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝐢𝐭 𝐚𝐬 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐢𝐭?

Welcome to 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐋𝐚𝐛𝐞𝐥, a new mini-series from 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐭𝐡𝐞 𝐰𝐢𝐧𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭, where we take one wine brand at a time and analyse it beyond the label and the liquid: branding, positioning, price, and market relevance.

In 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏, I’m joined by Kathleen Smith DipWSET, founder of The Happy Vine, to break down 𝐓𝐡𝐨𝐦𝐬𝐨𝐧 & 𝐒𝐜𝐨𝐭𝐭 𝐍𝐨𝐮𝐠𝐡𝐭𝐲 𝐀𝐥𝐜𝐨𝐡𝐨𝐥‑𝐅𝐫𝐞𝐞 - one of the most recognisable alcohol-free wine brands in the world.

We discuss:
- Who alcohol-free wine is really for
- Why non-alcoholic wine should not be compared to wine
- The hidden cost of producing alcohol-free wine
- Sugar, balance, and consumer expectations
- Why Noughty’s branding and packaging work so well
- The role of lifestyle, wellness, and credibility in brand growth
- Pricing differences between the UK and US markets
- Whether Noughty would still feel disruptive if launched today

🎙️ Host: 𝐂𝐬𝐚𝐛𝐚 𝐓𝐨𝐭𝐡, Wine Business Consultant, Brand Manager
🎙️ Co-host: 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧 𝐒𝐦𝐢𝐭𝐡 𝐃𝐢𝐩𝗪𝐒𝐄𝐓, Brand Strategist, Wind Judge, Writer

🎧 Audio available on Podbean & Spotify
📺 Video available on YouTube

👉 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐟𝐨𝐫 𝐰𝐞𝐞𝐤𝐥𝐲 𝐰𝐢𝐧𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧:

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/thehappyvineks/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/the-happy-vine/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/thehappyvine
𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://thehappyvine.net

𝐅𝐨𝐥𝐥𝐨𝐰 𝐂𝐬𝐚𝐛𝐚:

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/finewinetome/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://www.finewinetome.com

#AlcoholFreeWine #NoughtyWine #WineBusiness #BeyondTheLabel #FineWineToMe #NonAlcoholicWine #DryJanuary #WineBranding #WineMarketing #LowAndNoAlcohol #WinePodcast #NoughtyAF #WineIndustry #TheHappyVine