FineWineToMe - The Wine Business Podcast

An interview style podcast with guests from the world of wine focusing on wine marketing, digital marketing, social media, sustainability and many more... Wine is Storytelling by the Glass

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Wine is Storytelling by the Glass

My name is Csaba, I'm a wine business consultant based in London, UK. I'm the founder of FineWineToMe.com and also Daddy Wine Club - a Sustainable Fashion Band for Wine Lovers.

In this podcast I talked to wine professionals from around the world about anything and everything wine business related.

I often felt that the 'traditional' social media channels, like Instagram or Facebook don't do justice to this topic, so I wanted to put my focus on platforms where there is no real time (or character) limit. 

I consider myself honest and open-minded, so I would appreciate your feedback and any constructive criticism. 

Enjoy & Cheers! 

Episodes

Thursday May 09, 2024

đ—Ș𝐡𝐹 𝐱𝐬 𝐭𝐡𝐞 đđ«đšđ§đ? - this was my question to đđšđ«đšđ€đš 𝐂𝐬𝐚𝐛𝐱, personal branding expert and Founder of 𝐘𝐹𝐼 đ€đ«đž 𝐓𝐡𝐞 đđ«đšđ§đ (Te Vagy a Brand - in Hungarian) on a recent đ‹đąđ§đ€đžđđˆđ§ 𝐋𝐱𝐯𝐞 đ°đžđ›đąđ§đšđ« and this episode of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 is the recording of that event. We discussed personal branding in wine.
 
Timestamps:
00:00 Intro
01:04 How Boroka became a personal branding expert
07:45 Brand vs Personal Brand
12:08 Why personal branding is more important than ever before?
18:06 Can anyone build a personal brand? - If so, what are the fundamentals of it?
39:22 Are influencers 'Personal Brands' and when do they become one
47:13 Why Dubai?
50:59 Outro and Call to Action ⁣
 
You can find out more about Boroka's business on https://tevagyabrand.hu
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ.
⁣Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#personalbrand #wine #events #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #brandbuilding #ecommerce #entrepreneurship #branding #winebrand #winemarketing

Thursday May 02, 2024

How to Market Your Wine Brand - this is what Leandro Cabrini and I discussed on a recent LinkedIn Live webinar and this episode of FineWineToMe - the wine business podcast is the recording of that event.
 
Timestamps:
00:00 Intro
04:59 Dos and don'ts on social media
11:30 How to grow your mailing list
17:33 Why do you need a good website
24:28 SEO - Search Engine Optimisation
34:36 How much to spend on ads - PPC ⁣
 
You can find out more about Leandro's business on https://www.getbrisc.com
and https://cabriniwines.co.uk
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #events #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #emailmarketing #ecommerce #entrepreneurship #seo #winebrand #winemarketing #ppc

Thursday Apr 25, 2024

In this podcast episode I spoke to Eniko Dub Wine Content Creator about Influencer Marketing in the wine industry. 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭.
 
This podcast episode is the recording of a đ‹đąđ§đ€đžđđˆđ§ 𝐋𝐱𝐯𝐞 đ—Șđžđ›đąđ§đšđ«.
 
Timestamps:
 
00:00 Intro
01:18 Is influencer marketing for everyone?
05:48 Is influencer marketing expensive - How to measure ROI?
14:13 How to choose the right content creator
16:14 The difference between influencers and UGC creators
21:22 How to choose the right content creator (Part 2)
30:27 Influencers are brand ambassadors - Use them as part of your marketing strategy
42:10 Reacting to comments ⁣
 
You can find out more about Eniko by visiting https://winencsy.com
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
 
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣
 
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
 
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #ugccreator #linkedinlive #entrepreneur #brandawareness #winery #influencermarketing #contentcreator #usergeneratedcontent

Thursday Apr 18, 2024

We talk about đ—Ș𝐱𝐧𝐞 đ…đ«đšđŠ đ—Șđšđ« - 𝐚 đ—Ș𝐱𝐧 đŸđšđ« đ”đ€đ«đšđąđ§đž with 𝐓𝐚𝐧𝐱𝐚 đŽđ„đžđŻđŹđ€đš, Marketing and Communications Director of the đ”đ€đ«đšđąđ§đąđšđ§ đ—Ș𝐱𝐧𝐞 đ‚đšđŠđ©đšđ§đČ 𝐔𝐊 in Episode 14 of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭.
We discuss how difficult it is to establish wines from the war torn country like Ukraine in the UK, how Tania started her career in wine and which wine regions and grape varieties of Ukraine should we look out for? ⁣
 
Timestamps:
00:00 Intro
03:40 About Tania and her career in wine
10:16 From past to present - the story of the wines of Ukraine
16:17 The 'silver lining' in the war
20:00 Entering the UK market with Ukrainian wines
24:30 Where is the money coming from - funding the marketing efforts
27:59 Ukraine's wine regions and grape varieties
39:36 Outro ⁣
 
You can find out more about the Ukrainian Wine Company UK here: https://uawines.co.uk
The book mentioned by Tania is: Rediscovered History of Wine in Ukraine by Anna Eugenia Yanchenko
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣ I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣ Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #winevideo #winery #ukraine #ukrainewar #winesofukraine

Thursday Mar 28, 2024

Five reasons why LinkedIn is the best social media platform for wine businesses and entrepreneurs. In this episode of FineWineToMe - the wine business podcast we break down the 5 reasons why LinkedIn is the best B2B social media platform at the moment.
 
Timestamps:
00:00 Intro
00:28 Reason 1: LinkedIn is the fastest growing B2B social channel
01:09 Reason 2: LinkedIn is great for Business to Business Brands and Personal Brands
01:55 Reason 3: LinkedIn is easy to grow
03:06 LinkedIn audience has a business mindset
03:41 Reason 4: Written content is rocking on LinkedIn
04:22 Reason 5: LinkedIn Newsletter is a powerful tool to build an audience with
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣
 
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #linkedin #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winery #linkedinmarketing 
 

Thursday Mar 21, 2024

We learn how to play đ—Ș𝐱𝐧𝐞 đ‘đšđźđ„đžđ­đ­đž with đđžđ„đ„đČ đ—Șđšđ«đ, wine business owner in Episode 12 of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭.
Wine Roulette is a blind wine tasting game Nelly runs regularly in London. Apart from Wine Roulette, Nelly also hosts regular wine tasting events and she is also a WSET certified wine educator. ⁣
 
These were the main topics we discussed:
 
00:00 Intro
01:35 From Law to Finance and to Wine...
06:00 How to play Wine Roulette
28:25 Other things Nelly does within Wine when not playing Wine Roulette
31:55 What does the future looks like for Nelly ⁣
 
You can find out more about Nelly Ward and Wine Roulette here: https://www.nellyward.com
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣
 
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #roulette #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winery #wineroulette

Thursday Mar 14, 2024

In this episode of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐄𝐩𝐩𝐚 𝐇𝐹𝐝𝐠𝐞𝐬 đ€đœđœđžđŹđŹđąđ›đąđ„đąđ­đČ đ‚đšđ§đŹđźđ„đ­đšđ§đ­ about đˆđ§đœđ„đźđŹđąđŻđąđ­đČ 𝐱𝐧 đ—Ș𝐱𝐧𝐞. An important topic which is not widely discussed in wine circles, so we tried to tackle it together.
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣
 
Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #hospitality #inclusivity #accessibility #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #entrepreneur #winevideo #wineries #inclusion

Thursday Mar 07, 2024

In this episode of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 with đ‹đšđ°đ«đžđ§đœđž đ…đ«đšđ§đœđąđŹ, 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 𝐇𝐹𝐬𝐭 and đ‚đĄđšđ§đ đŠđšđ€đžđ« we talked about the đ…đźđ­đźđ«đž 𝐹𝐟 đ—Ș𝐱𝐧𝐞 𝐄𝐯𝐞𝐧𝐭𝐬.
This podcast episode is the recording of a đ‹đąđ§đ€đžđđˆđ§ 𝐋𝐱𝐯𝐞 đ—Șđžđ›đąđ§đšđ«. ⁣
 
You can find out more about Lawrence's podcast on https://www.interpretingwine.com
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
âŁđ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ.
⁣Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #events #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #linkedinlive #entrepreneur #ai #brandawareness #winery #artificialintelligence

Wednesday Feb 28, 2024

This podcast episode includes the best and most valuable moments of a LinkedIn Live Webinar we hosted together in January 2024.
In this special episode of FineWineToMe - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 with đđ«đąđŹđœđąđ„đ„đš đ‡đžđ§đ§đžđ€đšđŠ, a Brazil born Australia based wine consultant we talked about Why Storytelling Matters in the wine industry and in Social Media, Digital Marketing in general.
The full episode is available here: https://streamyard.com/ah7gxegdu8bh
 
These were the main topics we discussed:
 
00:00 Intro
00:30 How Storytelling can go well and how it can go wrong
04:45 Sales vs Brand Awareness - What is Social Media for?
07:07 Google 7-4-11
09:21 Authenticity in Social Media ⁣
 
You can find out more about her on https://hennekamwines.com
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #linkedinlive #entrepreneur #socialmediamarketing #google #ai #brandawareness #winery

Wednesday Feb 21, 2024

In this episode of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞 - 𝐓𝐡𝐞 đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 𝐏𝐹𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐃đČđ„đšđ§ đ—Șđšđ„đ€đžđ« đ—Șđąđ§đžđŠđšđ€đžđ« 𝐀𝐬𝐬𝐱𝐬𝐭𝐚𝐧𝐭 𝐚𝐧𝐝 đđšđ­đąđšđ§đšđ„ đ’đšđ„đžđŹ đ‘đžđ© of đ‘đšđ±đČ 𝐀𝐧𝐧 đ—Șđąđ§đžđ«đČ in Oregon's Rogue Valley AVA about đ€đŠđžđ«đąđœđšđ§ đ—Ș𝐱𝐧𝐞 đ“đ«đžđ§đđŹ from an Oregon perspective.
We also talked about rural USA with eagles, mountain lions and wolfs to mention just a few...
 
The topics we discussed:
00:00 Intro
01:03 About Dylan and Roxy Ann Winery
11:30 Small Boutique Wineries vs Large Corporations
16:47 Little detour or the Wild West and wildlife
25:55 Snobbery in Wine - is it changing?
35:23 Wine in Can - a trend to look out for...
 
đ‘đžđŸđžđ«đžđ§đœđž: We referred back to đ„đ©đąđŹđšđđž 𝟕 where I spoke to 𝐉𝐚𝐩𝐱𝐞 𝐒𝐩𝐱𝐭𝐡 about the revolutionary 𝐞𝐜𝐹𝐒𝐈𝐏 packaging.
You can find out more about where Dylan works on Roxy Ann Winery website: https://roxyann.com
 
𝐀 𝐛𝐱𝐭 𝐚𝐛𝐹𝐼𝐭 𝐩𝐞 - 𝘞đ˜Ș𝘯𝘩 đ˜Ș𝘮 đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 𝘣đ˜ș đ˜”đ˜©đ˜Š 𝘎𝘭𝘱𝘮𝘮⁣ ⁣
 
I am the founder of 𝐅𝐱𝐧𝐞đ—Ș𝐱𝐧𝐞𝐓𝐹𝐌𝐞.𝐜𝐹𝐩 - a London based đ—Ș𝐱𝐧𝐞 𝐁𝐼𝐬𝐱𝐧𝐞𝐬𝐬 đ‚đšđ§đŹđźđ„đ­đšđ§đœđČ with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘩 đ˜©đ˜Šđ˜­đ˜± 𝘾đ˜Ș𝘯𝘩𝘳đ˜Ș𝘩𝘮 đ˜ąđ˜Żđ˜„ 𝘾đ˜Ș𝘯𝘩 đ˜Łđ˜¶đ˜Žđ˜Ș𝘯𝘩𝘮𝘮𝘩𝘮 𝘹𝘳𝘰𝘾 𝘣đ˜ș đ˜­đ˜Šđ˜·đ˜Šđ˜łđ˜ąđ˜šđ˜Ș𝘯𝘹 đ˜”đ˜©đ˜Š đ˜±đ˜°đ˜žđ˜Šđ˜ł 𝘰𝘧 𝘋đ˜Ș𝘹đ˜Șđ˜”đ˜ąđ˜­ đ˜”đ˜ąđ˜łđ˜Źđ˜Šđ˜”đ˜Ș𝘯𝘹, đ˜šđ˜”đ˜°đ˜łđ˜șđ˜”đ˜Šđ˜­đ˜­đ˜Ș𝘯𝘹 đ˜ąđ˜Żđ˜„ 𝘞đ˜Ș𝘯𝘩 đ˜›đ˜ąđ˜Žđ˜”đ˜Ș𝘯𝘹 đ˜Œđ˜·đ˜Šđ˜Żđ˜”đ˜Ž."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
đ—Ș𝐞 đšđŸđŸđžđ« 𝐭𝐡𝐞 đŸđšđ„đ„đšđ°đąđ§đ  đŹđžđ«đŻđąđœđžđŹ 𝐭𝐹 đœđ„đąđžđ§đ­đŹ đ°đšđ«đ„đ-𝐰𝐱𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
đ…đšđ« đŠđšđ«đž đąđ§đŸđšđ«đŠđšđ­đąđšđ§ đ©đ„đžđšđŹđž đŸđžđžđ„ đŸđ«đžđž 𝐭𝐹 𝐠𝐞𝐭 𝐱𝐧 𝐭𝐹𝐼𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
đ‹đąđ§đ€đžđđˆđ§ - https://www.linkedin.com/finewinetome
đˆđ§đŹđ­đšđ đ«đšđŠ - https://instagram.com/finewinetome⁣/
đ…đšđœđžđ›đšđšđ€ - https://www.facebook.com/finewinetome/
đ“đąđ€đ“đšđ€ - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝đČ đ—Ș𝐱𝐧𝐞 đ‚đ„đźđ›, 𝐚 đ’đźđŹđ­đšđąđ§đšđ›đ„đž 𝐅𝐚𝐬𝐡𝐱𝐹𝐧 đđ«đšđ§đ đŸđšđ« đ—Ș𝐱𝐧𝐞 đ‹đšđŻđžđ«đŹ. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘱𝘭𝘭 đ˜‹đ˜ąđ˜„đ˜„đ˜ș 𝘞đ˜Ș𝘯𝘩 đ˜Šđ˜­đ˜¶đ˜Ł đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š 𝘧𝘳𝘰𝘼 đŸ·đŸ¶đŸ¶% đ˜€đ˜Šđ˜łđ˜”đ˜Ș𝘧đ˜Șđ˜Šđ˜„ 𝘰𝘳𝘹𝘱𝘯đ˜Șđ˜€ đ˜€đ˜°đ˜”đ˜”đ˜°đ˜Ż đ˜Ș𝘯 𝘱 đ˜§đ˜ąđ˜€đ˜”đ˜°đ˜łđ˜ș đ˜žđ˜©đ˜Șđ˜€đ˜© đ˜¶đ˜Žđ˜Šđ˜Ž 𝘳𝘩𝘯𝘩𝘾𝘱𝘣𝘭𝘩 𝘩𝘯𝘩𝘳𝘹đ˜ș. 𝘞𝘩 đ˜Žđ˜©đ˜Șđ˜± đ˜”đ˜° đ˜źđ˜°đ˜Žđ˜” đ˜€đ˜°đ˜¶đ˜Żđ˜”đ˜łđ˜Ș𝘩𝘮 đ˜Ș𝘯 đ˜”đ˜©đ˜Š đ˜žđ˜°đ˜łđ˜­đ˜„ đ˜ąđ˜Żđ˜„ 𝘾𝘩 đ˜„đ˜° đ˜Șđ˜” đ˜Ș𝘯 đ˜±đ˜­đ˜ąđ˜Žđ˜”đ˜Șđ˜€-𝘧𝘳𝘩𝘩 đ˜±đ˜ąđ˜€đ˜Źđ˜ąđ˜šđ˜Ș𝘯𝘹. 𝘈𝘭𝘭 đ˜€đ˜­đ˜°đ˜”đ˜©đ˜Šđ˜Ž đ˜€đ˜ąđ˜Ż 𝘣𝘩 đ˜Žđ˜Šđ˜Żđ˜” đ˜Łđ˜ąđ˜€đ˜Ź đ˜”đ˜° 𝘣𝘩 𝘳𝘩-𝘼đ˜Șđ˜­đ˜­đ˜Šđ˜„ đ˜°đ˜Żđ˜€đ˜Š đ˜”đ˜©đ˜Šđ˜ș 𝘾𝘰𝘳𝘯 đ˜°đ˜¶đ˜” đ˜ąđ˜Żđ˜„ đ˜Ș𝘯 đ˜łđ˜Šđ˜”đ˜¶đ˜łđ˜Ż 𝘾𝘩 𝘹đ˜Șđ˜·đ˜Š đ˜șđ˜°đ˜¶ đ˜Žđ˜”đ˜°đ˜łđ˜Š đ˜€đ˜łđ˜Šđ˜„đ˜Șđ˜” đ˜”đ˜° đ˜šđ˜Šđ˜” 𝘯𝘩𝘾 𝘰𝘯𝘩𝘮. đ˜Œđ˜·đ˜Šđ˜łđ˜șđ˜”đ˜©đ˜Ș𝘯𝘹 đ˜Ș𝘮 đ˜źđ˜ąđ˜„đ˜Š đ˜”đ˜° đ˜°đ˜łđ˜„đ˜Šđ˜ł, 𝘮𝘰 đ˜”đ˜©đ˜Šđ˜łđ˜Š đ˜Ș𝘮 𝘯𝘰 đ˜žđ˜ąđ˜Žđ˜”đ˜Š.
 
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winetrends #oregon #winemaker

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