FineWineToMe - The Wine Business Podcast

Jamie Smith - Changing the wine world one sip at a time

One of the most revolutionary wine businesses I know of is 𝐓𝐡𝐞 𝐎𝐧𝐥𝐢𝐧𝐞 𝗪𝐢𝐧𝐞 𝐓𝐚𝐬𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐧𝐲. In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐉𝐚𝐦𝐢𝐞 𝐒𝐦𝐢𝐭𝐡 one of the co-founders of the business. We talked about their revolutionary '𝐞𝐜𝐨𝐒𝐈𝐏' packaging which has the chance to transform the wine industry in so many ways.
 
The topics we discussed:
00:00 Intro
01:01 Where did it all start?
10:37 Comparing ecoSIP to other 'alternative packaging' methods...
21:15 How does this technology changes the wine industry?
33:33 What is the long-term vision for the company
 
You can find out more about their work on: https://www.ecosip.co.uk
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣
 
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣
Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦. 
 

McKenna Schroter - Connecting Wine Brands with Social Media

In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐌𝐜𝐊𝐞𝐧𝐧𝐚 𝐒𝐜𝐡𝐫𝐨𝐭𝐞𝐫 from 𝐆𝐥𝐞𝐚𝐦 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 about her experiences in wine and social media.
 
The topics we discussed:
 
00:00 Intro
00:31 About McKenna
05:22 Why is social media important for a winery or a wine brand today
09:20 Where does social media fit within the marketing mix
21:05 Can social media replace traditional marketing
30:40 Which social media platforms to look out for in 2024
 
You can find out more about her work on LinkedIn: https://www.linkedin.com/in/mckenna-schroter-virtual-assistant/
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣
 
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
 
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦. 

Ai and Wine, a chance for the wine industry with Beatrix Meszaros

In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐁𝐞𝐚𝐭𝐫𝐢𝐱 𝐌𝐞𝐬𝐳𝐚𝐫𝐨𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐀𝐢 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫 about 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝗪𝐢𝐧𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲.
 
The topics we discussed:
 
00:00 Intro
00:52 About Beatrix
02:05 What made her change / pivot towards Ai from Digital Marketing
05:18 About Ai in general, challenges and potentials
12:35 How can the wine industry utilise Ai right now
36:44 How Laposa winery in Hungary implementing Ai
 
You can find out more about her work on https://beatrixmeszaros.co.uk
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣ I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
 
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣
 
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣
 
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
 
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦. 

Alex Brogan, Winemaker- Not Yet Named Wine Co.

In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to Alex Brogan winemaker, co-founder of Not Yet Named Wine Co.
 
The topics we discussed:
00:00 Intro
04:00 How did Alex and Manuel meet?
08:24 What is a 'Dictator Wine'?
11:48 About the first 3 vintages
17:55 Where to next?
21:00 Other regions, styles, grape varieties Alex wants to experiment with in the future.
39:41 Will he stop being a "flying winemaker" in the near future?
45:20 Question from a 'real winemaker' to Alex... (Thanks Fergus Elias!)
 
You can find out more about his unique project on https://www.notyetnamedwineco.com
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 -https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.

An Authentic Wine Social Media with Lee Isaacs

In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐋𝐞𝐞 𝐈𝐬𝐚𝐚𝐜𝐬 wine educator, communicator, the co-founder and co-host of The Maker & The Merchant podcast. ⁣ ⁣
 
The topics we discussed:
00:00 Intro
01:05 About Lee
04:49 Why does wine social media often seem fake?
26:16 Burnout and Mental Health Issues
45:33 How to better utilise social media in communication?
59:18 How should wine businesses approach social in 2024?
01:15:56 Lee's plan for 2024
 
You can listen to Lee and his co-host Fergus on The Maker & The Merchant podcast: https://themakerandthemerchant.podbean.com
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
 
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
 

About Port Wine with Adam Odor

In this episode of The Wine Business Podcast I talked to Adam Odor about Port Wines. Adam is a Certified Port Wine Educator and UK Ambassador of School of Port.
 
The topics:
00:00 Intro
00:33 About Adam Odor
02:25 How Port Wine is viewed in Portugal and internationally?
08:17 Which are the key markets of Port wine around the world?
15:04 How is port compared to other sweet and fortified categories? Madeira / Sherry / dessert wines
28:50 How to future proof the region and the style?
41:59 School of Port / How to change the communication to reach a wider audience?
 
You can learn more about School of Port here: https://schoolofport.com
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣ I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
 
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
 

Wine Marketing Trends 2024 with Priscilla Hennekam

In the first episode of 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I interviewed 𝐏𝐫𝐢𝐬𝐜𝐢𝐥𝐥𝐚 𝐇𝐞𝐧𝐧𝐞𝐤𝐚𝐦, a Brazil born Australia based wine consultant and we talked about the wine marketing trends of 2024. We touched on the biggest challenges the wine industry is facing, artificial intelligence in wine and the balance of motherhood and career in wine, to mention just a few. 
 
These were the main topics we discussed:
00:00 Intro
00:35 About Priscilla
04:07 What is the biggest challenge the wine industry is facing in 2024?
12:21 How should wineries and wine brands change their communication to reach the younger generation of wine drinkers?
24:20 Which social media channels have the most potential in the short to medium term?
42:25 Will ai play a crucial role in wine in the coming years?
52:17 Career in wine and motherhood - How difficult is it to balance? ⁣
 
You can find out more about her on https://hennekamwines.com ⁣
 
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴⁣ ⁣
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.⁣ ⁣
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."⁣ ⁣
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.⁣ ⁣
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:⁣ ⁣
- Branding & Creative⁣
- Digital Marketing⁣
- Brand Management ⁣
 
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about ⁣
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome⁣/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
 
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. ⁣ Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment. ⁣ ⁣
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.