Beyond the Label Ep.3: Is Moët Still Worth the Price?

Is Moët & Chandon true luxury… or a mass brand wearing a tuxedo?

In Episode 3 of Beyond the Label, a mini-series from FineWineToMe - The Wine Business Podcast, I’m joined by Kathleen Smith, founder of The Happy Vine, to take a deep, honest look at one of the most recognisable wine brands on the planet.

Moët & Chandon is everywhere - Formula 1 podiums, Golden Globes, luxury launches, bars, restaurants, and retailers worldwide. It’s also the number-one selling Champagne brand globally. But that raises a serious question:

Is Moët still special because of what’s in the bottle - or because of what it represents?

In this episode, we discuss:

• Moët’s position as accessible luxury

• Whether consistency is a strength or a creative ceiling

• Price vs liquid: does the Champagne justify the cost?

• Packaging, symbolism, and instant brand recognition

• The power of Champagne as a celebration category

• How visibility can dilute perceived prestige

• Brand score vs liquid score - and why they differ
  
  

This isn’t a takedown. It’s a brand reality check - and a reminder that in wine, perception often carries as much weight as what’s in the glass.

👉 Watch, listen, and join the discussion: does Moët still excite you?

🎙️ Host: 𝐂𝐬𝐚𝐛𝐚 𝐓𝐨𝐭𝐡, Wine Business Consultant, Brand Manager
🎙️ Co-host: 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧 𝐒𝐦𝐢𝐭𝐡 𝐃𝐢𝐩𝗪𝐒𝐄𝐓, Brand Strategist, Wind Judge, Writer

🎧 Audio available on Podbean & Spotify
📺 Video available on YouTube

👉 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐟𝐨𝐫 𝐰𝐞𝐞𝐤𝐥𝐲 𝐰𝐢𝐧𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧 

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/thehappyvineks/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/the-happy-vine/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/thehappyvine
𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://thehappyvine.net

𝐅𝐨𝐥𝐥𝐨𝐰 𝐂𝐬𝐚𝐛𝐚

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/finewinetome/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/finewinetome/
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𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://www.finewinetome.com

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