19 Crimes: Genius Wine Marketing or Just a Gimmick?

Is 19 Crimes one of the smartest wine brands ever created - or simply a very good gimmick?

In Episode 4 of Beyond the Label, the mini-series from FineWineToMe - The Wine Business Podcast and The Happy Vine, we analyse one of the most recognisable mass-market wine brands in the world.

From convict storytelling to bold black-and-white labels, celebrity partnerships (hello Snoop Dogg), and massive global distribution under Treasury Wine Estates - 19 Crimes has built a brand people remember.

But here’s the real question:

👉 Is the wine inside the bottle as strong as the marketing outside it?

In this episode we discuss:

- The genius of the “19 crimes” origin story
- Celebrity endorsements and brand amplification
- Mass-market positioning and mainstream appeal
- Residual sugar and “crowd-pleaser” wine styles
- Brand score vs liquid score
- Whether the story sells the wine- or hides it

We rate both the brand strength and the wine quality - and the results might surprise you.

💬 Have you tried 19 Crimes? Do you buy it for the story, the price, or the taste?

Watch, listen, and join the debate...

🎙️ Host: 𝐂𝐬𝐚𝐛𝐚 𝐓𝐨𝐭𝐡, Wine Business Consultant, Brand Manager
🎙️ Co-host: 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧 𝐒𝐦𝐢𝐭𝐡 𝐃𝐢𝐩𝗪𝐒𝐄𝐓, Brand Strategist, Wind Judge, Writer

🎧 Audio available on Podbean & Spotify
📺 Video available on YouTube

👉 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐟𝐨𝐫 𝐰𝐞𝐞𝐤𝐥𝐲 𝐰𝐢𝐧𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐊𝐚𝐭𝐡𝐥𝐞𝐞𝐧
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/thehappyvineks/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/the-happy-vine/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/thehappyvine
𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://thehappyvine.net

𝐅𝐨𝐥𝐥𝐨𝐰 𝐂𝐬𝐚𝐛𝐚
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/finewinetome/
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
𝗪𝐞𝐛𝐬𝐢𝐭𝐞 - https://www.finewinetome.com

#19Crimes #WineBranding #WineBusiness #BeyondTheLabel #FineWineToMe #WinePodcast #AustralianWine #SauvignonBlanc #RedWine #WineMarketing #TreasuryWineEstates #WineReview #WineIndustry #CelebrityWine #SnoopDogg