FineWineToMe - The Wine Business Podcast
An interview style podcast with guests from the world of wine focusing on wine marketing, digital marketing, social media, sustainability and many more... Wine is Storytelling by the Glass
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Wine is Storytelling by the Glass
My name is Csaba, I'm a wine business consultant based in London, UK. I'm the founder of FineWineToMe.com and also Daddy Wine Club - a Sustainable Fashion Band for Wine Lovers.
In this podcast I talked to wine professionals from around the world about anything and everything wine business related.
I often felt that the 'traditional' social media channels, like Instagram or Facebook don't do justice to this topic, so I wanted to put my focus on platforms where there is no real time (or character) limit.
I consider myself honest and open-minded, so I would appreciate your feedback and any constructive criticism.
Enjoy & Cheers!
Episodes
4 days ago
4 days ago
In this podcast episode I spoke to Eniko Dub Wine Content Creator about Influencer Marketing in the wine industry. 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭.
This podcast episode is the recording of a 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐢𝐯𝐞 𝗪𝐞𝐛𝐢𝐧𝐚𝐫.
Timestamps:
00:00 Intro
01:18 Is influencer marketing for everyone?
05:48 Is influencer marketing expensive - How to measure ROI?
14:13 How to choose the right content creator
16:14 The difference between influencers and UGC creators
21:22 How to choose the right content creator (Part 2)
30:27 Influencers are brand ambassadors - Use them as part of your marketing strategy
42:10 Reacting to comments
You can find out more about Eniko by visiting https://winencsy.com
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #ugccreator #linkedinlive #entrepreneur #brandawareness #winery #influencermarketing #contentcreator #usergeneratedcontent
Thursday Apr 18, 2024
Thursday Apr 18, 2024
We talk about 𝗪𝐢𝐧𝐞 𝐅𝐫𝐨𝐦 𝗪𝐚𝐫 - 𝐚 𝗪𝐢𝐧 𝐟𝐨𝐫 𝐔𝐤𝐫𝐚𝐢𝐧𝐞 with 𝐓𝐚𝐧𝐢𝐚 𝐎𝐥𝐞𝐯𝐬𝐤𝐚, Marketing and Communications Director of the 𝐔𝐤𝐫𝐚𝐢𝐧𝐢𝐚𝐧 𝗪𝐢𝐧𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐔𝐊 in Episode 14 of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭.
We discuss how difficult it is to establish wines from the war torn country like Ukraine in the UK, how Tania started her career in wine and which wine regions and grape varieties of Ukraine should we look out for?
Timestamps:
00:00 Intro
03:40 About Tania and her career in wine
10:16 From past to present - the story of the wines of Ukraine
16:17 The 'silver lining' in the war
20:00 Entering the UK market with Ukrainian wines
24:30 Where is the money coming from - funding the marketing efforts
27:59 Ukraine's wine regions and grape varieties
39:36 Outro
You can find out more about the Ukrainian Wine Company UK here: https://uawines.co.uk
The book mentioned by Tania is: Rediscovered History of Wine in Ukraine by Anna Eugenia Yanchenko
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴 I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #winevideo #winery #ukraine #ukrainewar #winesofukraine
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Five reasons why LinkedIn is the best social media platform for wine businesses and entrepreneurs. In this episode of FineWineToMe - the wine business podcast we break down the 5 reasons why LinkedIn is the best B2B social media platform at the moment.
Timestamps:
00:00 Intro
00:28 Reason 1: LinkedIn is the fastest growing B2B social channel
01:09 Reason 2: LinkedIn is great for Business to Business Brands and Personal Brands
01:55 Reason 3: LinkedIn is easy to grow
03:06 LinkedIn audience has a business mindset
03:41 Reason 4: Written content is rocking on LinkedIn
04:22 Reason 5: LinkedIn Newsletter is a powerful tool to build an audience with
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #linkedin #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winery #linkedinmarketing
Thursday Mar 21, 2024
Thursday Mar 21, 2024
We learn how to play 𝗪𝐢𝐧𝐞 𝐑𝐨𝐮𝐥𝐞𝐭𝐭𝐞 with 𝐍𝐞𝐥𝐥𝐲 𝗪𝐚𝐫𝐝, wine business owner in Episode 12 of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭.
Wine Roulette is a blind wine tasting game Nelly runs regularly in London. Apart from Wine Roulette, Nelly also hosts regular wine tasting events and she is also a WSET certified wine educator.
These were the main topics we discussed:
00:00 Intro
01:35 From Law to Finance and to Wine...
06:00 How to play Wine Roulette
28:25 Other things Nelly does within Wine when not playing Wine Roulette
31:55 What does the future looks like for Nelly
You can find out more about Nelly Ward and Wine Roulette here: https://www.nellyward.com
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #roulette #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winery #wineroulette
Thursday Mar 14, 2024
Thursday Mar 14, 2024
In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐄𝐦𝐦𝐚 𝐇𝐨𝐝𝐠𝐞𝐬 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 about 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐢𝐧 𝗪𝐢𝐧𝐞. An important topic which is not widely discussed in wine circles, so we tried to tackle it together.
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #hospitality #inclusivity #accessibility #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #entrepreneur #winevideo #wineries #inclusion
Thursday Mar 07, 2024
Thursday Mar 07, 2024
In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 with 𝐋𝐚𝐰𝐫𝐞𝐧𝐜𝐞 𝐅𝐫𝐚𝐧𝐜𝐢𝐬, 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐇𝐨𝐬𝐭 and 𝐂𝐡𝐚𝐧𝐠𝐦𝐚𝐤𝐞𝐫 we talked about the 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝗪𝐢𝐧𝐞 𝐄𝐯𝐞𝐧𝐭𝐬.
This podcast episode is the recording of a 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐢𝐯𝐞 𝗪𝐞𝐛𝐢𝐧𝐚𝐫.
You can find out more about Lawrence's podcast on https://www.interpretingwine.com
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out Daddy Wine Club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #events #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #linkedinlive #entrepreneur #ai #brandawareness #winery #artificialintelligence
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
This podcast episode includes the best and most valuable moments of a LinkedIn Live Webinar we hosted together in January 2024.
In this special episode of FineWineToMe - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 with 𝐏𝐫𝐢𝐬𝐜𝐢𝐥𝐥𝐚 𝐇𝐞𝐧𝐧𝐞𝐤𝐚𝐦, a Brazil born Australia based wine consultant we talked about Why Storytelling Matters in the wine industry and in Social Media, Digital Marketing in general.
The full episode is available here: https://streamyard.com/ah7gxegdu8bh
These were the main topics we discussed:
00:00 Intro
00:30 How Storytelling can go well and how it can go wrong
04:45 Sales vs Brand Awareness - What is Social Media for?
07:07 Google 7-4-11
09:21 Authenticity in Social Media
You can find out more about her on https://hennekamwines.com
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #linkedinlive #entrepreneur #socialmediamarketing #google #ai #brandawareness #winery
Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐃𝐲𝐥𝐚𝐧 𝗪𝐚𝐥𝐤𝐞𝐫 𝗪𝐢𝐧𝐞𝐦𝐚𝐤𝐞𝐫 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐚𝐧𝐝 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐑𝐞𝐩 of 𝐑𝐨𝐱𝐲 𝐀𝐧𝐧 𝗪𝐢𝐧𝐞𝐫𝐲 in Oregon's Rogue Valley AVA about 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝗪𝐢𝐧𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 from an Oregon perspective.
We also talked about rural USA with eagles, mountain lions and wolfs to mention just a few...
The topics we discussed:
00:00 Intro
01:03 About Dylan and Roxy Ann Winery
11:30 Small Boutique Wineries vs Large Corporations
16:47 Little detour or the Wild West and wildlife
25:55 Snobbery in Wine - is it changing?
35:23 Wine in Can - a trend to look out for...
𝐑𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞: We referred back to 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟕 where I spoke to 𝐉𝐚𝐦𝐢𝐞 𝐒𝐦𝐢𝐭𝐡 about the revolutionary 𝐞𝐜𝐨𝐒𝐈𝐏 packaging.
You can find out more about where Dylan works on Roxy Ann Winery website: https://roxyann.com
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
#wine #business #podcast #winebusiness #finewinetome #storytelling #digitalmarketing #marketing #brandbuilding #entrepreneur #socialmediamarketing #winevideo #winetrends #oregon #winemaker
Wednesday Feb 14, 2024
Wednesday Feb 14, 2024
One of the most revolutionary wine businesses I know of is 𝐓𝐡𝐞 𝐎𝐧𝐥𝐢𝐧𝐞 𝗪𝐢𝐧𝐞 𝐓𝐚𝐬𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐧𝐲. In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐉𝐚𝐦𝐢𝐞 𝐒𝐦𝐢𝐭𝐡 one of the co-founders of the business. We talked about their revolutionary '𝐞𝐜𝐨𝐒𝐈𝐏' packaging which has the chance to transform the wine industry in so many ways.
The topics we discussed:
00:00 Intro
01:01 Where did it all start?
10:37 Comparing ecoSIP to other 'alternative packaging' methods...
21:15 How does this technology changes the wine industry?
33:33 What is the long-term vision for the company
You can find out more about their work on: https://www.ecosip.co.uk
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬.
Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.
Wednesday Feb 07, 2024
Wednesday Feb 07, 2024
In this episode of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞 - 𝐓𝐡𝐞 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 I was talking to 𝐌𝐜𝐊𝐞𝐧𝐧𝐚 𝐒𝐜𝐡𝐫𝐨𝐭𝐞𝐫 from 𝐆𝐥𝐞𝐚𝐦 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 about her experiences in wine and social media.
The topics we discussed:
00:00 Intro
00:31 About McKenna
05:22 Why is social media important for a winery or a wine brand today
09:20 Where does social media fit within the marketing mix
21:05 Can social media replace traditional marketing
30:40 Which social media platforms to look out for in 2024
You can find out more about her work on LinkedIn: https://www.linkedin.com/in/mckenna-schroter-virtual-assistant/
𝐀 𝐛𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 - 𝘞𝘪𝘯𝘦 𝘪𝘴 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘣𝘺 𝘵𝘩𝘦 𝘎𝘭𝘢𝘴𝘴
I am the founder of 𝐅𝐢𝐧𝐞𝗪𝐢𝐧𝐞𝐓𝐨𝐌𝐞.𝐜𝐨𝐦 - a London based 𝗪𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 with over a decade of experience in the UK and international wine trade.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘯𝘦𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘸𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘨𝘳𝘰𝘸 𝘣𝘺 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘰𝘸𝘦𝘳 𝘰𝘧 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘞𝘪𝘯𝘦 𝘛𝘢𝘴𝘵𝘪𝘯𝘨 𝘌𝘷𝘦𝘯𝘵𝘴."
Our background and experience in wine marketing, product development, importing, sales, operations and event management creates our unique offering and provides value to our clients.
𝗪𝐞 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐨𝐫𝐥𝐝-𝐰𝐢𝐝𝐞:
- Branding & Creative
- Digital Marketing
- Brand Management
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐚𝐭 https://www.finewinetome.com/pages/about
𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/finewinetome
𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://instagram.com/finewinetome/
𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/finewinetome/
𝐓𝐢𝐤𝐓𝐨𝐤 - https://www.tiktok.com/@finewinetome
I also founded 𝐃𝐚𝐝𝐝𝐲 𝗪𝐢𝐧𝐞 𝐂𝐥𝐮𝐛, 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝗪𝐢𝐧𝐞 𝐋𝐨𝐯𝐞𝐫𝐬. Please check out https://daddywine.club if you love comfy hoodies, t-shirts and jumpers and if you also care about the environment.
Sustainability is important: 𝘢𝘭𝘭 𝘋𝘢𝘥𝘥𝘺 𝘞𝘪𝘯𝘦 𝘊𝘭𝘶𝘣 𝘤𝘭𝘰𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝟷𝟶𝟶% 𝘤𝘦𝘳𝘵𝘪𝘧𝘪𝘦𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘤𝘰𝘵𝘵𝘰𝘯 𝘪𝘯 𝘢 𝘧𝘢𝘤𝘵𝘰𝘳𝘺 𝘸𝘩𝘪𝘤𝘩 𝘶𝘴𝘦𝘴 𝘳𝘦𝘯𝘦𝘸𝘢𝘣𝘭𝘦 𝘦𝘯𝘦𝘳𝘨𝘺. 𝘞𝘦 𝘴𝘩𝘪𝘱 𝘵𝘰 𝘮𝘰𝘴𝘵 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰 𝘪𝘵 𝘪𝘯 𝘱𝘭𝘢𝘴𝘵𝘪𝘤-𝘧𝘳𝘦𝘦 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨. 𝘈𝘭𝘭 𝘤𝘭𝘰𝘵𝘩𝘦𝘴 𝘤𝘢𝘯 𝘣𝘦 𝘴𝘦𝘯𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘣𝘦 𝘳𝘦-𝘮𝘪𝘭𝘭𝘦𝘥 𝘰𝘯𝘤𝘦 𝘵𝘩𝘦𝘺 𝘸𝘰𝘳𝘯 𝘰𝘶𝘵 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘵𝘶𝘳𝘯 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘴𝘵𝘰𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘯𝘦𝘸 𝘰𝘯𝘦𝘴. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘰𝘳𝘥𝘦𝘳, 𝘴𝘰 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘸𝘢𝘴𝘵𝘦.